OK Soda and other crazy/failed sodas or beverages:
Crazy/failed sodas and beverages:
In 1993, Coca-Cola CEO Roberto Goizueta rehired Sergio Zyman to be the chief of marketing for all Coca-Cola beverage brands, a surprising choice given that Zyman had worked closely with the New Coke campaign, possibly the largest advertising failure in Coke’s history.[1] However, after revamping the can design and print advertising campaigns for Diet Coke and Coca-Cola Classic with great success, Zyman was given free rein to design new products with aggressive, offbeat marketing campaigns.[2]
via OK Soda – Wikipedia, the free encyclopedia.
New Coke – Wikipedia, the free encyclopedia
Fruitopia – Wikipedia, the free encyclopedia
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